Promotion features award winning El Monterey Taquitos

DINUBA, CA:  Ruiz Foods announces an October El Monterey FSI promotion designed to target core consumers. The FSI features two savings coupons: a $1 off coupon on any flavor of award-winning El Monterey Taquitos and a $1 off coupon on the consumer’s choice of any two El Monterey brand products – e.g. El Monterey 10-pack Burritos or El Monterey Cruncheros.

To download photo: Click on thumbnail, right click on large photo and save to desktop.

“Fall turns families back to school, indoor activities and plans for holiday gatherings,” explains Bryce Ruiz, President & COO, Ruiz Foods, “and our award winning El Monterey Taquitos, coupled with our El Monterey Burritos or other El Monterey brand products, are perfect for those occasions that call for convenience and ease in preparation in addition to quality and great taste.”

El Monterey Chicken and Cheese Taquitos and El Monterey Shredded Steak and Cheese Taquitos were awarded the American Culinary ‘ChefsBest™ Best Taste Award’ for 2007. El Monterey Taquitos are prepared with quality meats, cheeses and flavorful ingredients, all hand-rolled in freshly baked tortillas directly from the Ruiz bakery.

El Monterey 10-pack Burritos are at the very core of Ruiz’s signature brand.  Since the company’s inception over 40 years ago, El Monterey Burritos have been providing quality, convenience and great taste for every eating occasion – meals, entertaining or between-meal snacks.  El Monterey 10-pack Burritos offer a variety of flavors including:  Bean & Cheese, Beef & Bean, Beef & Bean Green Chili, Beef & Bean Red Chili, Spicy Taco Picante, and Beef & Bean Chimichangas.

El Monterey Cruncheros are batter-dipped and then lightly deep-fried for a crispy, satisfying crunch.  Available in five flavors, the added coating given Mexican food lovers a whole new way to enjoy taquitos, burritos and quesadillas.

Ruiz Foods is a privately owned corporation with corporate offices in Dinuba, CA.  Third generation Kim Ruiz Beck, the elder daughter of Chairman and CEO Fred Ruiz, is Vice Chairman.  Bryce Ruiz, the elder son, is President and COO. 

Ruiz Foods is dedicated to premium quality, authentically prepared frozen Mexican foods selling to all channels of distribution:  retail, convenience store, clubs, vending, industrial and foodservice.  The signature brand is El Monterey®. Ruiz is the market leader within the frozen Mexican food category, manufactures the #1 Brand of frozen Mexican food in the U.S. and employs over 2,500 Team Members in three facilities located in the United States.  ##