RUIZ FOODS INTRODUCES EL MONTEREY® AUTHENTIC BURRITOS
Mexican Food Designed For the C-Store Targets ‘Homemade’ Trend

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Ruiz Foods, the nation’s only full line manufacturer of frozen Mexican food, introduces El Monterey® Authentic Burritos – a new line offering c-store consumers the great ‘authentic’ and ‘homemade’ flavor profiles of Mexican food – just like mom would make.

The new El Monterey® Authentic Burritos are available in three flavors:  Ground Beef and Spicy Potatoes, Shredded Steak and Spicy Potatoes, Bean and Cheese.

Flavor profiles selected for final development were directed by a number of strong trend indicators:
• c-store meal purchases continue to increase
• lunch (11 AM to 1 PM) remains the most preferred purchase time
• c-store consumers demonstrate a strong demand for Mexican food and enjoy a more ‘homemade’ Mexican flavor profile experience

Each El Monterey® Authentic Burrito is ideal for the convenient-driven consumer segment that does not want to take much time to heat their food selection – each 5 oz burrito is available in a convenient 1-minute heat-to-go package.

“As with all of our products,” explains Kim Ruiz Beck, Vice Chairman Ruiz Foods, “each El Monterey® Authentic Burrito is made with tortillas fresh from our own bakery.  They are then filled with robust and flavorful ingredients perfect for the hand-held or dashboard dining consumer’s desire for a meal that is quick and saves time yet offers variety and innovation.”

Unified, bi-lingual packaging with a distinctive ‘homemade’ design grabs the attention of the consumer.  With an MSRP of $1.49 each, all three flavors are available by calling Customer Service at 1-800-477-6474.

Ruiz Foods is a company dedicated to premium quality, authentically prepared frozen Mexican food selling to all channels of distribution:  retail, convenience store, clubs, vending, industrial and foodservice.  The signature brand is El Monterey®.  Based in Dinuba, CA, Ruiz has been the #1 brand of frozen Mexican food in the United States since the early 90’s.##