El Monterey 0 Grams Trans Fat Products Are Available Nationally
and in all Channels of Distribution

DINUBA, CA:  Ruiz Foods announces that is has completed the process of removing trans fat from all El Monterey brand products sold to retail, foodservice, clubs, c-store, and vending channels.  Products include burritos, taquitos, chimichangas, quesadillas, tornados, soft tacos, cruncheros, Mexican Grill and enchiladas.

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Several popular El Monterey retail items include:

Family Pack Burritos
10-pack Beef and Bean Burritos
10-pack Bean and Cheese Burritos
10-pack Beef and Bean Green Chili Burritos
10-pack Beef and Bean Chimichangas
10-pack Beef and Bean Red Chili Burritos
10-pack Spicy Taco Picante Burritos

Flour Taquitos
20-count Chicken and Cheese Flour Taquitos
20-count Shredded Steak and Cheese Flour Taquitos

Mexican Grill
30 count Charbroiled Chicken and Cheese Flour Taquitos

“The Ruiz commitment to quality food that tastes good is an industry benchmark,” said Bryce Ruiz, President & COO, Ruiz Foods.  “So, as increased scientific data confirmed the benefit of 0 trans fat products, it was a natural initiative for us to implement in keeping with the latest Dietary Guidelines as consumers strive to make more informed food choices.”

El Monterey has the top 4 Burritos/Chimichanga sku’s and the top 2 Flour Taquitos sku’s in the frozen Mexican food category (IRI, Frozen Mexican Food Category, total U.S., 52-weeks, January 29, 2006).  Both El Monterey Burritos and Taquitos are made with tortillas fresh from the Ruiz bakery.  They are then filled with robust and flavorful ingredients, real cheese and chunks of chicken or shredded steak.  Both El Monterey 10-pack Burritos and El Monterey Taquitos are perfect for a quick snack, entertaining, or accompanied by salad, beans, rice or fruit for a full meal – offering convenience, ease of preparation and quality. For customer service call:  1-800-477-6474.  Visit http://www.elmonterey.com for a wide variety of easy and delicious recipes.

Ruiz Foods is a privately owned corporation with corporate offices in Dinuba, CA.  Third generation Kim Ruiz Beck, the elder daughter of Chairman and CEO Fred Ruiz, is Vice Chairman.  Bryce Ruiz, the elder son, is President and COO. 

Ruiz Foods is dedicated to premium quality, authentically prepared frozen Mexican foods selling to all channels of distribution:  retail, convenience store, clubs, vending, industrial and foodservice.  The signature brand is El Monterey®. Ruiz is the market leader within the frozen Mexican food category, manufactures the #1 Brand of frozen Mexican food in the U.S. and employs over 2,000 Team Members in three facilities located in the United States.  ##