El Monterey Taquitos Receive Highest Score for Texture, Flavor Balance, Snackability, Flavor Impact and Overall Taste

DINUBA, CA:  Ruiz Foods announces that El Monterey Chicken & Cheese Flour Taquitos 30 oz. and El Monterey Shredded Steak and Cheese Flour Taquitos 30 oz. have been awarded the American Culinary ‘ChefsBest™ Best Taste Award’ for 2006.  This award is presented only if a product secures the highest score in their category and meets certain standards in areas such as taste, texture, aroma, feel and freshness.

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El Monterey 0 Grams Trans Fat Products Are Available Nationally
and in all Channels of Distribution

DINUBA, CA:  Ruiz Foods announces that is has completed the process of removing trans fat from all El Monterey brand products sold to retail, foodservice, clubs, c-store, and vending channels.  Products include burritos, taquitos, chimichangas, quesadillas, tornados, soft tacos, cruncheros, Mexican Grill and enchiladas.

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DINUBA, CA (March 6, 2006):  F. Bryce Ruiz has been appointed President and Chief Operating Officer of Ruiz Foods based in Dinuba, California and the largest frozen Mexican food manufacturer in the United States.

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RUIZ FOODS INTRODUCES EL MONTEREY BUTCHER WRAPPED BURRITOS TO THE C-STORE CHANNEL AND HOT-TO-GO OUTLETS
Product responds to the continued demand for breakfast choices and the grab & go segment.

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El MONTEREY BRAND TAQUITOS PARTNER WITH NATIONAL FROZEN FOOD MONTH PROMOTION AND SWEEPSTAKES TO TARGET CORE CONSUMERS