PROMOTION FEATURES EL MONTEREY 10-PACK BURRITOS, CRUNCHEROS, AND AWARD-WINNING TAQUITOS

DINUBA, CA:  Ruiz Foods announces an October El Monterey FSI promotion designed to target core consumers. The FSI features two savings coupons: a $1 off coupon on any flavor of award-winning El Monterey Taquitos and either a $1 off coupon on any two El Monterey Cruncheros or a 55 cent coupon on any two El Monterey 10-pack Burritos. The promotion will reach over 30M in circulation.

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Product offers quality ingredients:  freshly-baked tortillas, chicken breast or shredded steak and real cheeses

DINUBA, CA:  Ruiz Foods introduces El Monterey Grilled Quesadillas – a popular Mexican sandwich perfect for snacks, appetizers or accompanied by fruit, salad, rice or beans for a complete meal. Each 3 oz. El Monterey Quesadilla is microwaveable in less than 2 minutes and was specifically developed in response to the continued demand for convenient, quality and authentic Mexican food.  As with all El Monterey products, El Monterey Grilled Quesadillas contain 0 grams trans fat.

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DINUBA, CA:  Frederick Ruiz will be inducted into the Frozen Food Hall of Fame during the National Frozen & Refrigerated Foods Convention, October 7-10 in Orlando, Florida.  Ruiz is the Chairman, Co-Founder and CEO of Ruiz Foods, Inc., the largest manufacturer of frozen Mexican food in the United States and 2nd among the top 10 U.S. Hispanic-owned manufacturing firms.

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Annual Event Organized by Ruiz Foods’ Team Members

DINUBA, CA:  In June, 2006, Ruiz 4 Kids awarded a record $100,000 in scholarships to high school seniors and current college students resulting in 134 scholarships.  The money, raised by the 21st Annual Ruiz Invitational Golf Tournament, brings the total raised by Ruiz 4 Kids since 1990 to over $1M.

Ruiz Foods Ranks 2nd Among the Top 10 U.S. Hispanic-Owned Manufacturing Firms According to Hispanic Business Magazine, June 2006

Ruiz Foods (June, 2006), the nation’s largest frozen Mexican food manufacturer, is ranked:

• 2nd among the top 10 U.S. Hispanic-owned manufacturing companies in the U.S.

• 1st among the top 10 U.S. Hispanic-owned companies in the State of California and

• 19th among the top 500 Hispanic-owned businesses in the United States according to the June, 2006 issue of Hispanic Business Magazine.

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