DINUBA, CA:  Ruiz Foods announces a January, 2008 El Monterey FSI promotion designed to target core consumers.  The half-page FSI will display a $1 off coupon on any flavor of El Monterey 20-count Taquitos – including the El Monterey Southwest Chicken Taquitos nationally introduced earlier this year.

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El Monterey Taquitos offer convenience, ease of preparation, premium quality and the distinction of receiving the ‘ChefsBest™ Best Taste Award’.

DINUBA, CA:  Ruiz Foods introduces El Monterey Southwest Chicken Taquitos made with savory chicken, cheeses, veggies and flavorful Mexican spices wrapped in an oven-baked flour tortilla then lightly fried in a seasoned, crispy batter.  As with all El Monterey products, El Monterey Southwest Chicken Taquitos contain 0 grams trans fat and are perfect for a quick snack, entertaining, or accompanied by salad, beans or rice for a full meal.

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Promotion features award winning El Monterey Taquitos

DINUBA, CA:  Ruiz Foods announces an October El Monterey FSI promotion designed to target core consumers. The FSI features two savings coupons: a $1 off coupon on any flavor of award-winning El Monterey Taquitos and a $1 off coupon on the consumer’s choice of any two El Monterey brand products – e.g. El Monterey 10-pack Burritos or El Monterey Cruncheros.

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Ruiz Foods ranks 1st among the top 10 U.S. Hispanic-owned manufacturing firms in the state of California according to Hispanic Business Magazine, June 2007.

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El Monterey Tornados respond to consumer demand for flavorful choices that are convenient and hot-to-go.

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DINUBA, CA: El Monterey Tornados continue to be the consumer’s choice for foods that are convenient, flavorful, and hot-to-go – three driving forces behind the success of today’s convenience stores and other quick-serve food outlets. On July 1, 2007, Ruiz Foods will introduce a new 3oz. El Monterey Tornado flavor – Firecracker Chicken – a hot wing style medley of tender chicken and Monterey Jack cheese in a crispy seasoned tortilla.